Digital Transformation: Digital Marketing and Content Marketing Trends Explained
Recently the digital landscape has witnessed a dynamic change as proliferation of multimedia is on the rise in 2017. There is availability of information at the speed of light in this Big Data era. The web, e-mail, marketing and wireless media characterize human behaviours. By GIWA TAOFIQAT REMILEKUN at 20.00 hrs G.M.T August 2017 In this blog we separate the digital marketing from content marketing and highlight the various types of websites/web presence such as Transactional e-commerce site, Service-oriented/relationship building site, Brand building site, Portal or Media site and Social network or Media site. In traditional marketing, communication styles include broadcast, print, radio, outdoor marketing which in turn have lower engagement, while digital marketing include networking, communities, blogs which are less formal, more interactive and highly engaging. However, there is a need to clearly separate content marketing from digital marketing. Content marketing...