Digital Transformation: Digital Marketing and Content Marketing Trends Explained

Recently the digital landscape has witnessed a dynamic change as proliferation of multimedia is on the rise in 2017. There is availability of information at the speed of light in this Big Data era. The web, e-mail, marketing and wireless media characterize human behaviours.

By GIWA TAOFIQAT REMILEKUN at 20.00 hrs G.M.T August 2017

In this blog we separate the digital marketing from content marketing and highlight the various types of websites/web presence such as Transactional e-commerce site, Service-oriented/relationship building site, Brand building site, Portal or Media site and Social network or Media site.

In traditional marketing, communication styles include broadcast, print, radio, outdoor marketing which in turn have lower engagement, while digital marketing include networking, communities, blogs which are less formal, more interactive and highly engaging.

However, there is a need to clearly separate content marketing from digital marketing. Content marketing is about telling your brand story in an entertaining, educational and engaging manner without the hard sell. By using content marketing effectively, you can (hopefully) turn prospective customers into paying customers. This is achieved by offering value and being generous with your content offerings, you become a trusted authority in your area of expertise. And when your customer is ready to buy, they will turn to your products and services. Content marketing can be anything from blog post, memes and news stories, info graphics , podcast, video and e-books.

Digital Marketing enables customers participation by getting them involved via social media platforms, crowd sourcing, testimonials,

Although Digital marketing could have their downsides such as uncontrolled live conversation, time intensive, hard to keep up with many updates and platforms. Social Networks are an important aspect of digital marketing, social media is about building relationships online and engaging customers via social networks ,many social network medias include; FACEBOOK, INSTAGRAM, TWITTER, LINKEDIN, YOUTUBE and GOOGLE +

It’s important to utilize these social networks for digital marketing, but its critical to note some tips for the effective use of these social networks; Picking one or two platforms, Understand one at a time, Go where your audience are, Each audience has its own value and purpose

Some digital marketing tools include; Wordpress, Google analytics, Facebook insights, Google Drive, Drop box, Skype and many more

As digital marketers in the changing cyber space, we must develop a plan, define your plan ; defining the online opportunity, plan ; select the strategic approach, implement the plan ; to deliver results online whilst adjusting other important terms such as search engine marketing, online PR, Online partnerships, Interactive advertising and Viral marketing

GIWA TAOFIQAT REMILEKUN is a digital marketer with NGIT Global Services and her specialities includes content writing, blog writing. She writes on various digital marketing topics from Organic SEO to Adwords, Facebook ads, social media and digital marketing trends. She has the track record of managing social media pages from scratch, building social media pages, gaining a strong follow through creative posts and markets products while maximising sales through all social media pages.